Pricing up your stock image can be a bit confusing, especially if you’re new to buying images. We’ve put together a quick guide to help you price up a stock image, to make sure you get the best deal!
1. Pricing up a royalty-free image
If you’re going to use an image multiple times, or you’re not sure how long you need to use an image for, royalty-free (RF) is a great option. All you need to do is pick the right resolution for what you need, and then pay a one-off fee for that size file. The smaller the file size, the lower the cost – it’s that simple.
A quick and easy way to find RF images is by searching our royalty-free image category!
64ÌåÓýoffers the following resolutions for royalty-free images:
Be sure to pick an image size that’s big enough for your project. If you buy an image that’s too small, upsizing it could decrease the image quality. Find out more about image file sizes in our handy blog to make sure you only pay for the size you need!
2. Pricing up a rights-managed image
Now this is a little bit more complicated than a royalty-free image. Rights-managed (RM) images are priced dependent on how the image is going to be used.
There are loads of options available for you to create a really specific license that exactly meets your usage needs. Here’s an example of the kind of details you can input:
• Image usage type
• Image size
• Size of print run
• Duration of use
• Image placement (front cover, back cover etc.)
As a general principle, the wider the distribution of your image use, the more expensive the image will cost.
64ÌåÓýhas created some popular price packages to help simplify licensing and speed up your checkout process. With no subscriptions or credits packages, you pay for exactly what you need and nothing more!
Our popular price packages are as follows:
• Personal use – personal prints, cards and gifts, non-commercial use
• Presentation – use in slides/materials to support a presentation or talk
• Website – websites, blogs, social media and apps, excluding advertising
• Magazines, newsletters and books – use in a magazine or book (print or digital), inside use, with a circulation of 2,500, worldwide for 5 years, excluding advertising
• Marketing package: Small business – use in marketing materials, worldwide for 5 years, excluding advertising. For companies employing up to 10 people.
• Marketing package: Large business – use in marketing materials, worldwide for 5 years, excluding advertising. For companies employing more than 10 people.
For more handy tips, check out some of our other blog posts:
How to bring your project in on budgetÂ
Finding the newest images on Alamy
How to get the most out of your image purchase