With so many options available when you’re buying an image, it’s important to make sure you buy the license and usage most suited to your needs. Here’s our guide to help you get the most out of your image purchase.
1. Think about multiple uses
2. Using images in print
3. Using images online
1. Multiple uses
If you’re buying an image that you know you’re going to use more than once, it’s definitely worth exploring the Royalty-Free (RF) license option. RF images are great if you want to use an image across multiple projects, or if you don’t know how long you’ll need to use the image for. With RF, you select the resolution you need, then pay a one-off fee that lets you to use the image however you want for an unlimited amount of time.
Remember to pick the right resolution for your usage to make sure you don’t pay more than you need to. If you need help picking the resolution, contact our customer service team who’ll be happy to help!
Find out more about royalty-free images here.
2. In print
There are lots of options available for images that are going to be used in print. The important thing is to be as specific as possible when it comes to licensing these images, as this will save you money and make sure you avoid legal issues arising in the future.
Rights Managed (RM) images are often the best option when you have specific requirements for the image use, as they let you to price up an image based on your exact needs.
A few key things to think about are:
• The print run – if you know how big the print run is going to be, you can select this before you buy and make sure you’re covered for the full print run.
• The image size – buying the right image size will make sure you only pay for what you need, as well as ensuring the image is high enough quality. If you buy an image that’s too small and it needs to be resized, the resolution can be affected resulting in a lower-quality image. This can also be costly if you need to re-buy the image in a larger size.
• Where the image will be used – if you know the publication will only be printed in certain countries, you can save money by licensing the image only for the countries it will be used in.
• The usage type – this is important. You need to buy the right license for your usage, so be sure to check whether the image will be used for editorial or commercial purposes before you buy.
You can read more about RM licenses in this blog post.
3. Online
If you’re buying an image for use online, the most important thing is that you consider where the image is going to be posted to make sure you buy the right file size. Downloading the largest image file size after your image purchase is always the best option, as this allows you the most flexibility if you need to resize the image to fit to a page; down-scaling an image is better for the image quality than up-scaling.
Whether you’re going to use an image in your blog post, on your website or on your social media channels, 64ÌåÓýhas put together a simple price package that covers all of these online editorial uses, worldwide for 5 years. Start searching for your perfect image now!
If you’re looking to buy more than one image, why not speak to our customer service team to see if they can help, or check out our Offers page before you buy!
This handy blog takes you through some of the key stock photo terms mentioned in this post.