Find out how choosing a Rights Managed licence could save you money鈥
What is a Rights Managed (RM) license?
With an RM license you only pay for your specific use (how you鈥檙e using the image). Rights managed licenses define how, where, when and for how long an image is being used.
The truth about Rights Managed licenses
Myth: They鈥檙e too expensive
The truth:
The price of a Rights Managed image depends entirely on how you plan to use it. Buying a tailored RM license means you only pay for what you need. This means it can often work out cheaper than buying a Royalty Free (RF) license.
Myth: Rights Managed images don鈥檛 give me as much freedom
The truth:
Rights Managed images can give you more freedom than you might think. Most stock photo agencies will offer free image files so you can mock up your designs before needing to pay for the use. That gives you the opportunity to figure out exactly what you鈥檙e using the image for before you part with any money.
There is also the added benefit that you can buy a Rights Managed image exclusively. So if you鈥檙e working on an ad campaign for a client, you can guarantee that a competitor or another big brand won鈥檛 use the same image. It鈥檚 a great way to guarantee your campaign is unique.
Myth: Rights Managed images aren鈥檛 鈥渟afe鈥 to use
The truth:
Royalty Free images are often seen as the 鈥渟afe鈥 option, but there are a couple of things you can do to make sure your Rights Managed image is safe to use.
Check that the image you want to use has the necessary model and property releases, not sure about releases? Take a look at our handy guide to find out if you need one.
Use the price calculator to enter the details of you use, and create the right license for your exact needs. If you鈥檙e not sure what to enter, then call the agency – they鈥檙e experts and will help you make the right decision.
Make a note of when the license expires. That way you can relicense the image in time, and won鈥檛 be using it without permission. This is something that we can do for you if you鈥檙e worried you might forget.
Some tips to take away鈥
- Use the price calculator on the image page to find out how much an RM license will cost
- If you鈥檙e looking for a specific license (RM or RF) use the filters in the search bar to tailor your results
- Negotiate the price on an RM license by giving the agency a call, it could turn out to be cheaper than buying an RF image.
The best license type to choose will depend on the project you鈥檙e working on, and the final use of the image. If you鈥檙e not sure what the best option is then get in touch with our experts. Our team are available on the phone, on live chat or via email.
You can find out more about license types over on .